Consulting Services
Event Marketing + Planning
Interested in growing your brand or business through private or public-facing events?
I’ve worked exclusively in event marketing for award-winning film festivals, microbreweries and taprooms, and independent music venues. I can use my strategic background to help you ideate, plan, and host events that generate revenue and awareness for your business.
While I’ve helped plan, market, and execute events with over 2,500 attendees in my 10+ year career, my sweet spot is small, intimate events with a community focus.
Keep scrolling to learn more about available packages to help take your event to the next level.
Marketing Strategy
Are you looking to grow your small business or non-profit but have no idea where to start?
With extensive experience helping small businesses go from the launch phase to the strategic planning phase, I can help you hone in on your marketing goals, build a strategic marketing plan, and get you started on the tools and skills needed to excel and grow your business.
After a 30-minute discovery call, I can assemble a custom brief with thorough insights and strategies to achieve your goals. My approach is multi-faceted with close attention to data analytics, brand awareness, trend forecasting, and multi-channel campaigns.
Custom packages are available.
Brand + Content Marketing
Interested in growing your brand via content marketing and multi-channel campaigns?
I can help you take your existing brand to the next level through eye-catching content (graphic design, photography, short-form videography, and copywriting) across multi-channel campaigns to increase brand awareness, drive customer loyalty, and increase revenue for your business. My areas of expertise include email marketing, organic social media (content creation + planning), community + brand partnerships, digital marketing (paid social, media buys, and ad retargeting), and event ideation and event marketing.
Custom packages are available.
Event Marketing + Planning Packages
Event Marketing Bronze Package
(1) 30-minute discovery call to learn more about your business and your goals
A thorough event brief that includes:
Event idea and concept based on your business goals
Event graphics using your existing brand guidelines (Square graphic, IG/FB story graphic, and ticketing graphic)
Event copy and ticketing page creation
Suggested promotional schedule and marketing plan/outline including organic social post dates, email marketing send dates, and any suggested paid spend
Note: This plan will be a suggested outline of WHEN and WHERE you should be promoting your event, but does NOT include additional content outside of the initial event page copy and event graphics.
Suggested marketing and event activations budget
Target metrics for success
(1-2) meetings to review the proposed event brief and event details
Event Marketing Silver Package
Includes everything from Package One, plus:
(3) social posts about your event (including copy + graphics):
Announcement/On-Sale Post
Coming Soon Post
Last Chance Post
An event operations playbook to be executed by your team including:
Suggested vendors and partners for printing, security, food/bev, talent/entertainment, etc. depending on your type of event
Suggested run-of-show schedule for the day of the event
Suggested event layout and site map
Suggested activations for your event
A post-event survey (content + setup) to gather feedback from attendees and solicit public Google reviews for your business
A post-event report about key learnings, survey data, and stakeholder feedback and suggestions
Event Marketing Gold Package
Includes everything from Package One + Two, plus:
On-site assistance and event coordination before, during, and/or after your event (max of 3 total hours on-site for your event)
(1) Instagram Reel or TikTok showing the day-of-show experience (submitted to your business to post within 72 hours of your event)
(2-5) real-time Instagram Story features about your event DURING the event
Additional Add-Ons Available:
Email marketing content and graphics
Execution of operational logistics and playbook
On-site activation setup, management, and teardown
Additional social media content
Event photography during your event (to be submitted within 72 hours of the event)
Setup, management, and reporting on paid social media ads
Setup and management of paid media, print, or digital advertising opportunities
Pitching and solicitation of press opportunities and media appearances
Pitching and coordination of brand partnerships and paid influencer collaborations